By Karen Hernandez
How prone are we to buying a product for the convenience or look of its packaging? Researchers in Nepal wondered if there was any correlation between the look, function, and description of a product's packaging and the probability of a consumer opting for it rather than the same product with a different packaging. The study was done over five months in various supermarkets, farmers' markets, and convenience stores in Nepal. The participants of this study were customers seen buying produce; this pool was extensive as it covered people ages 18 to 65 and older. The participants were then asked if they preferred any packing for their produce and why they chose that specific product from the competition. The most common answers were those who said that they preferred packaging that was easier to recycle or reuse at home, that was able to let them see the contents of the product, and that packaging was more accessible and more convenient to use. The experiment concluded that younger audiences often prefer greener packaging that can be recycled or reused, even if this is a higher product price. This suggests that global audiences may think the same, and it urges big companies and producers to switch to more sustainable and environmentally friendly packaging as it is rising in popularity among the younger generations; this could cause their sales to increase and help the environment.
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